About

SIDEPROJECTZ - I am a NYC-based Content Creator, Consultant and Photographer.

The site launched in April 2017, marking a destination for travel, fashion, photography and lifestyle stories.

I am proudly Australian and I have been lucky to have several major cities around the world, but calls New York home.

THE NAME - The meaning behind the name Sideprojectz is because my professional "day job" and corporate career has been traveling the world working for large worldwide IT organisations such as Apple and IBM running their Sales, Partner and Marketing Teams. 

The fashion/lifestyle and photography were all a wonderful hobby that has turned into a fabulous "side projects" that has become a natural extension of what I do for a living that pays the boring stuff like the rent and utilities (and camera gear). Of course I gave a little twist to the spelling!

CONTACT - Feel free to contact me for general inquiries, collaborations, projects, or just to say hello at gemma@sideprojectz.com.